8. May 2025

From chaos to clarity: How STAYERY streamlined operations with Sweeply

“Goodbye spreadsheets, hello smartphone.” – Daniel, Operations Manager at STAYERY

Meet STAYERY: serviced apartments, done differently

STAYERY isn’t your average accommodation brand. With bold interiors, a digital-first approach, and a sense of humour baked into every detail, it brings together the best of boutique hotels and modern apartments. Operating across cities like Berlin, Cologne, Frankfurt, and Bremen, STAYERY offers stylish, flexible stays that feel like home - with all the reliability of a hotel.

Daniel, Operations Manager at STAYERY for almost 3 years, plays a key role in ensuring everything runs smoothly behind the scenes. Daniel’s got a strong background in hospitality - he studied Hospitality Management in Sydney and has worked across several operations in Germany and abroad, always with a strong focus on the guest experience and the behind-the-scenes magic that makes it all happen.

Based in Berlin, Daniel’s role spans everything from daily housekeeping logistics and maintenance coordination to empowering on-site teams. “My job is about making sure things run smoothly behind the scenes - so our guests enjoy a seamless experience, and our teams feel supported,” he explains.

The challenge: scaling operations with spreadsheets and WhatsApp

As STAYERY opened more locations, it became clear their old way of working couldn’t keep up.

“Before Sweeply came into our lives, we were juggling Excel spreadsheets and WhatsApp chats,” Daniel recalls. “Did it work? Technically, yes. Was it sustainable or scalable? Not really.”

From missed stayover cleans to last-minute room status updates, the lack of a centralised system created friction. It also added pressure to already stretched teams.

“As we opened more locations, the more risk there was for things to get lost in translation - or forgotten altogether.”

Without a smarter setup, delivering the high-quality guest experience STAYERY is known for would have become increasingly challenging - leading to more manual work and less focus on what truly matters. 

The search for a smarter system

Daniel and his team knew what they were looking for in a solution:

Boosted staff efficiency and productivity

Improved guest satisfaction

Reduced avoidable mistakes

Smarter task management across teams

Standardised procedures across locations 

Sweeply quickly stood out as a strong fit. 

“It’s clearly built with hospitality in mind,” Daniel says.  “The Apaleo integration was a huge win. And things like the Traces function help keep internal communication tight.”

What also made an impression? The pricing - no hidden fees, no complicated onboarding costs - and a responsive, feedback-driven Sweeply team.

The difference: from manual to magical

One of the biggest pain points for STAYERY was managing stayover cleans for mid- and long-stay guests. These needed to be scheduled every seven days - something that previously meant manual calculations and Excel entries.

Now, thanks to Sweeply’s integration with Apaleo, these stayover cleans are automatic.

“Tasks are auto-magically scheduled,” says Daniel. “Rooms pop up in Sweeply right when they’re needed - and the system even adjusts if a guest extends their stay.”

Tasks are colour-coded (pink for mid-stays, red for departures, violet for pre-checkout) and assigned with a single tap. Everyone knows what’s happening, when, and why. Even new staff can pick it up quickly.

“No endless onboarding slides needed. It’s intuitive and visual.”

And the benefits ripple out from there:

Faster communication between teams

Real-time updates and clearer visibility

Less paper waste, fewer errors

More time spent with guests

The results: a more agile, efficient operation

With Sweeply in place, the STAYERY team is faster, more flexible, and less stressed - especially during high-pressure check-in/check-out windows.

“Task assignment is way smoother now, and our teams spend less time figuring things out and more time actually getting things done. We’re more agile during busy check-in/check-out phases, which means less stress all around.”

They’ve also started tracking internal KPIs like average cleaning durations and recurring maintenance issues across locations.

“It gives us insights into where we might need to invest - whether it’s staffing, equipment, or specific room types.”

There’s still room to grow. Daniel points out that “the Sweeply team is aware and responsive. We appreciate that they’re open to feedback and trying to evolve the tool in a way that makes sense for both sides”.

Advice to other hotels: find the right fit

For Daniel, the key to successfully changing workforce management systems is knowing your pain points - and choosing tools that actually solve them.

“Don’t get distracted by fancy dashboards. Go for the one that fits your real-world operations.”

STAYERY found that in Sweeply. A tool built for hospitality, with a team that acts like a partner.

If your hotel is still stuck juggling multiple tools with spreadsheets, it might be time to try something new. Speak to the Sweeply team and discover how easy, visual automation can transform your day-to-day.